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Samsung Presents Entry-Level Champ Smartphone

Samsung has launched a new smartphone, the Champ, that is targeted at an entry level audience which uses the Korean manufacturer's own Touchwiz Lite user interface rather than Google's Android.

The new phone ressembles the Genio and is set to replace it in the short terms. It comes with a 2.4-inch resistive touchscreen display that can display 240x320 pixels; navigation is ensured using a bundled stylus pen.

Other features include a 1.3-megapixel camera, a FM radio, Bluetooth, a microSD card that supports up to 8GB and a 3x3 widget menu format. It looks as if the phone will come with a microSD card although we can't confirm this.

There is no WiFi or 3G at this price which confirms the phone's status as an entry level one. Presented by Samsung as an "immersive touchscreen phone with value added features at an affordable price", the Champ will be available in June in Europe and so-called emerging economies.

The phone will face the S3370, its own sibling, which costs around £80 on PAYG and comes with a bigger 2.7-inch screen. It will enter the increasingly crowded part of the market that offers touchscreen devices for under £10 a month.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.