Samsung has launched a new smartphone, the Champ, that is targeted at an entry level audience which uses the Korean manufacturer's own Touchwiz Lite user interface rather than Google's Android.
The new phone ressembles the Genio and is set to replace it in the short terms. It comes with a 2.4-inch resistive touchscreen display that can display 240x320 pixels; navigation is ensured using a bundled stylus pen.
Other features include a 1.3-megapixel camera, a FM radio, Bluetooth, a microSD card that supports up to 8GB and a 3x3 widget menu format. It looks as if the phone will come with a microSD card although we can't confirm this.
There is no WiFi or 3G at this price which confirms the phone's status as an entry level one. Presented by Samsung as an "immersive touchscreen phone with value added features at an affordable price", the Champ will be available in June in Europe and so-called emerging economies.
The phone will face the S3370, its own sibling, which costs around £80 on PAYG and comes with a bigger 2.7-inch screen. It will enter the increasingly crowded part of the market that offers touchscreen devices for under £10 a month.