Never afraid of hurling out cans of whoop-ass, Nvidia has been crowing about its Tegra 2 platform, dissing the likes of chip minnow Intel over its Moorestown Atom and adding Apple to mix with jibes at the weediness of the all-conquering iPad.
CEO of Nvidia, Jen-Hsun Huang - who else? - dismissed Intel's latest Z6 Moorestown Atom as too power hungry, while the iPad's A4 processor just doesn't cut the mustard in comparison to NV's own Tegra 2, Huang reckons.
Asked by Laptop Mag whether Intel’s Z6 Moorestown Atom would be be competitive, Huang said: "No. It's not possible."
"You could give an elephant a diet but it's still an elephant," he said. "And when they think about power, they think reducing from 20 Watts down to five Watts down to four Watts down to two Watts is really good. But you and I both know that in a mobile phone you need to be in a hundred milliwatts, two hundred milliwatts. So they're still ten times away. So that's a big challenge for them," he said.
"And meanwhile Tegra 2 is already much superior to Atom from a performance perspective," he burbled. "And so now we're already dual-core, and then next year I assume Tegra 3 comes out, and then, you know, here we are increasing performance at a lightning rate and power is incredibly low, so I think it's going to be tough for them [Intel]."
Plugging a forthcoming Tegra 2 tablet, Huang made a virtue out of its support for Flash, a technology Apple CEO Steve Jobs appears to loathe. He said he hope that when consumers get a Tegra 2 tablet in their hands they'll say: "'Man, those graphics are really snappy.' I hope what they say is: 'I can go to every single website in the world.' Because it’ll run Flash, it’ll run Sliverlight, it’ll run HTML5."
He adds: "I think Flash is such an important part of the Internet experience. I also believe that the next computers can bridge the past and the future. You want to bring your customers to the future, but you don’t want to make them leap across a chasm.
"So if the future is a hybrid of a whole lot of different things, that’s fine. But the present is Flash. And so I don’t know how to get Club Penguin off of Flash, I don’t know how to get Facebook off of Flash, I don’t know how to get Zynga off of Flash, and neither do they. You can create an alternative Facebook, but it’s not the same Facebook."
At a Netbook Summit in San Francisco, Nvidia product director Bill Henry echoed Huang's harangue, saying the iPad "set the bar too low" for tablets by not being able to do Flash and Full HD video.
Henry showed a slide of numerous web sites he claimed users can’t access on the iPad, including Farmville in Facebook, which claims 31 million daily users.
The one thing that can be said for the iPad, though, is that is has already been launched unlike any Tegra 2 devices so far.