One month after the launch of Promoted Tweets, Twitter has banned any paid advertiser from placing adverts into its network via a third-party network.
Making the announcement on its official blog, Dick Costolo, Twitter's Chief Executive Officer, said that the company had decided to ease the burden on the micro-blogging site, and free its users from any confusion arising because of advertisements from other companies.
In a recent interview with The Times newspaper at Twitter's Chirp conference in San Francisco, Costolo had ruled out any immediate plan to ban third-party advertisements on its site - though he did not deny the possibility of doing so in the near future.
The move helps Twitter exercise greater control over the micro-blogging site, protecting it from encroachment by third-party advertisers.
In another move aimed at staying ahead of the competition, Twitter recently released its personal mobile application suite, and has hinted at developing it further.