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Apple Bigger Than Microsoft, So What? Says Ballmer

Steve Ballmer, Microsoft CEO, dismissed the news that arch-rival Apple managed to surpass the software giant in terms of market capitalisation, amidst rumours that he might attend the Apple's Worldwide developer conference event for the first time ever.

Ballmer told reporters in New Delhi, India that the rivalry between the two companies is a "long game" where Microsoft has good competitors but are themselves very good competitors as well.

He added that they still make more profit than anybody else and that no other technology companies, including Apple, have managed to match them until now with 94 percent of computers being sold with a Windows OS.

That might change if the likes of Google, Apple and IBM manage to bring down Microsoft's twin cash cows, Windows and Office by convincing people to switch to cheaper web-based alternatives or using other operating systems.

Shares of Apple soared as its market value reached $222 billion yesterday, making it the biggest technology company in the world, while that of Microsoft dipped to $219 billion.

Apple's market price has been increasing continuously since the launch of the iPod and the consumer electronics giant has become a massive player in the mobile arena with the iPad and the iPhone becoming the biggest revenue earners for the company.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.