The world's largest social networking website, Facebook, might have changed its privacy settings but this doesn't seem to be enough to calm down privacy campaigners worldwide.
According to the Guardian (opens in new tab), Privacy International said that it had been disappointed and frustrated by the latest changes brought forward by Facebook, adding that they merely corrected some of the "most unacceptable privacy settings" of the entity.
They added that in fact very little had changed in terms of the overall process that Facebook users need to follow in order to change their privacy settings. The whole exercise, according to PI, was merely a red herring.
Facebook's Zuckerberg had explained earlier that the privacy issues encountered by Facebook were mere "growing pains" induced by the phenomenal growth of the social network (by some estimates, Facebook already reached 500 million users).
The problem though is that Facebook's current business model is based on getting revenue from data collected from customers that it then monetises. The simplistic theory is that the more data you have about someone, the more valuable he or she becomes.
Facebook has been facing a number of challenges over the past few months as its growing impact on the internet, personal privacy and the global culture combined with the amount of data it collects mean that it can no longer be ignored by authorities.