Intel has bitten back at Nvidia after its CEO Jen-Hsun Huang ridiculed Intel's Atom processor, likening it an elephant on a diet.
Intel's latest Moorestown Z6 Atom processors was too power hungry, he claimed: "You could give an elephant a diet but it's still an elephant," he said.
Now, Intel's Mr Mobile, Anand Chandrasekher, speaking at a Barclays Capital conference said: "The famous Jen-Hsun... needs to get his facts straight and he needs to get his math checked."
Intel, he said, "can hit the power consumption of a smartphone. It's not a matter of a physical limit. It is not a matter of a lack of design ingenuity. It is simply a matter of focus and psychology. Up until now, we didn't target the power levels of the smartphone using x86," he said, rather, um, disingenuously.
He then went on to claim that the upcoming Medfield platform would be the proof on Intel's pudding as it will be built at 32nm, as opposed to Moorestown's 45nm.
"32 nanometre is the one that we think will have more designs than our current 45 nanometre offering. 45 nanometer will open the door and get the door swinging, if you will," he coughed.