Major Hollywood companies, including Time Warner and NBC, have refused to convert their video catalogues into iPad format.
They claim it's because converting the footage to iPad format would be too costly, and that the internet is a Flash-dominated market.
Citing sources familiar with the matter, the New York Post reported that media barons are resisting Apple's vendetta against Flash because Flash player is still the default film-playing software.
Instead of moving to the iPad format, the companies have suggested that they will wait for rival tablet devices that support Flash.
Long before Steve Job's the assault on Adobe's Flash software, Apple has been trying to convince major content delivery and media companies to switch to the iPad format and forgo Flash.
Currently only a handful have made the move, including Virgin America and Scribd.
With the internet remaining a Flash-dominated market and the cost of conversion so high, Apple will have to find new ways of enticing companies into using its iPad format before competitor devices are released.