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Nokia Offering Free "Ovi Maps" Taxi Trips

Handset manufacturer Nokia is giving away free taxi trips across to customers in four cities across London until the 2nd of June.

Users in London, Glasgow, Birmingham and Manchester will be able to hail and ride the taxis for free if they can manage to track down the black cabs.

Each of them comes with a free Nokia X6 handset which the passengers can test while on their way to their destination.

As expected, the cab drivers will only accept local trips rather than a "round Britain" one and Nokia is using this rather innovative marketing strategy to create buzz around the fact that Ovi Maps is now free.

Nokia brand manager, Chris Jones said in a statement that "The OVI Maps cabs will help get people from A to B, but allows them to record their own sat-nav voice packs so they can be calling the shots to the cabbie. So, if you would like to hear your girlfriend’s, boyfriend’s, son’s or grandma’s voice on your sat-nav then Own Voice for OVI Maps is just for you".

Nokia is also giving out five X6 smartphones everyday on Twitter to those who use the hashtag #NokiaFreeSatNav.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.