It's a measure of the pickle Facebook has got itself into, that a page sprung on the Web entitled quitfacebookday.com.
Today is the day on which those miffed enough by the way Facebook seems to have abused their privacy are supposed to quit the site. At the time of writing, some 25,729 have signed onto the site with pledges to quit.
A series of blunders has led to this state of affairs, not least perhaps the emergence of a fairly long-in-the-tooth email exchange with founder Mark Zuckerberg in which he referred to users as "dumb f*cks."
For those behind the Quit Facebook campaign, it comes down to two things, they write: "Fair choices and best intentions. In our view, Facebook doesn't do a good job in either department. Facebook gives you choices about how to manage your data, but they aren't fair choices, and while the onus is on the individual to manage these choices, Facebook makes it damn difficult for the average user to understand or manage this. We also don't think Facebook has much respect for you or your data, especially in the context of the future."
"We also think the privacy issue is just the symptom of a larger set of issues. The cumulative effects of what Facebook does now will not play out well in the future, and we care deeply about the future of the web as an open, safe and human place. We just can't see Facebook's current direction being aligned with any positive future for the web, so we're leaving."
Zuckerberg response to the privacy problem was outlined last week in a blog post.
"The number one thing we've heard," he wrote, "is that there just needs to be a simpler way to control your information. We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control. Unless you feel in control, then you won't be comfortable sharing and our service will be less useful for you. We agree we need to improve this."
He details a bunch of changes his team has planned for the site. "We'll be rolling out these changes to all of you over the next few weeks," he said. "You can always check out the new privacy page, which explains how the settings will work. When you get the new controls, please play around and find the settings that feel best for you. If you have any questions or comments, let us know. We're listening."
For many, it seems this is too little, too late.