Skip to main content

UK Amongst Most Expensive Places To Buy An Apple iPad Says Survey

A survey carried out by the share trading division of an Australian bank (ed : where's the link with the iPad?) found out that the iPad is most expensive in UK and European countries.

Speaking to Reuters (opens in new tab), the chief economist at the CommSec share trading division of Australia's Commonwealth Bank, Craig James, said that customers in UK, Germany, France and Italy are likely to pay up to 25 per cent more for their iPad compare to their US counterpart.

The organisation applied its CommSec's index, one which is comparable to the Big Mac (or Coke) index and compared the price of the Apple device in 10 different countries.

But the index, we found was fatally flawed because the US prices did not include any taxes while the ones across Europe (and at for the UK) did. Local US sales taxes do vary from zero in Alaska, to around 11 per cent in California as we found out here.

Steve Jobs, the CEO of Apple, has always defended the premium his company's products outside the UK, saying that customers should instead blame their own governments. The actual difference we found out could be as little as $40.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.