Motorola has announced the release of a new handset called the Flipout which is unlike any handset that the manufacturer has on the market and loosely resembles Microsoft's Kin smartphone.
The US manufacturer choose a square form factor rather than a candy bar or a more traditional slider format and one whose upper body actually swivels out to reveal a full size 5-line QWERTY keyboard.
The phone will be available on Orange from July with other UK mobile phone operators likely to follow. We expect Motorola to market the phone towards a younger, hippier audience, the same as the Microsoft Kin and a segment where it doesn't have any presence.
The phone comes with a 2.8-inch touchscreen QVGA display, a 3-megapixel camera with flash, a FM radio, 512MB onboard storage, Bluetooth, WiFi, GPS all wrapped up in Android OS 2.1 and Motorola's Motoblur user interface.
Stuart Miles from Pocket-lint (opens in new tab) has managed to get his hands on the device and the 23 photos he took reveal that the diminutive phone doesn't appear to carry any port other than a 3.5mm headphone socket.
Ralf Gerbershagen, Motorola's head of mobile devices for western Europe, said in a statement that "Flipout merges Motorola's design heritage with Android to deliver a new take on the typical smartphone form".
At 67x67x17mm with a weight of 120g, the Flipout will be ideal for those looking for a small, yet manageable form factor that will be at ease in a back pocket or in a tiny girl's handbag.