Apple is showcasing some of the features and capabilities HTML 5 web technology brings on a new section on its website.
The new page contains demos showing users HTML 5's video, audio, typography and 360 degree image viewing abilities.
The typography demo depicts how developers can can create rich typography instead of using images. The demo allows viewers to change the color and font of the text and move the text around.
Apple also demonstrated how users can install audio tags on their website without using an extra plug-in.
HTML 5 technology is currently only available on Apple's Safari web browser, but is set to be used on the latest versions of Google's Chrome browser, Mozilla Firefox and Internet Explorer 9.