Research company Pew has found that there has been a dramatic rise in the number of people going online to watch or download videos in the US.
According to a telephonic survey conducted by Pew Internet and American Life Project, nearly 70 per cent of Americans prefer to watch videos, TV shows, and films on the Internet.
The survey, which compiled the data from people aged between 18 and 29 years old, notes that there has been a huge increase in the online viewers compared to 2007.
Kristien Purcell, Associate Director for Research at Pew, suggested that the increase in number of social networking websites, such as Facebook and Twitter, and video-sharing sites like You Tube have been key factors in this rise.
Pew reports that since 2007 there has been a 19 per cent rise in viewers of comedy online, and viewers of educational material has increased from 22 per cent to 38 per cent.
According to Pew, one in every seven internet users in the US upload video to the Internet - double the figure recorded in 2007.