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Sony Ericsson To Launch New Smartphone Range In South Korea

Sony Ericsson plans to launch a new range of smartphones in South Korea.

Hirokazu Ishizuka, the company's head in the Asia-Pacific region, hopes that this will allow Sony Ericsson to make a comeback in the asian smartphone market.

Isizuka told the media on thursday that Sony Ericsson, a joint business venture between Japan's Sony and Sweden's Ericsson, aims to maintain its net profit through a combination of new products and lower production costs.

Sony Ericsson has recently suffered from the competition of rivals Nokia and Samsung due to a lack of high-end mobile handsets.

The Korean Times reports that the company has decided to launch a new range of smartphones in South Korea over June, including the Xperia X 10 and Vivaz handsets.

Sony Ericsson is hopeful to make a strong comeback in Korea, an important market for the company, with its new software application, 'Timescape'.

Timescape allows users to see the record of their calls simultaneously, said Ishizuka.