Software giant Microsoft is planning to discontinue the Bing Cashback scheme.
The scheme entitled buyers to a cash rebate if they purchased a product using the Bing search engine online.
Yusuf Mehdi, senior vice president of Online Audience Business Group at Microsoft, said in a blogpost that the scheme did not perform as per the company's plans of establishing a dedicated user base among online shoppers.
He said: “One of the principles we have here at Bing is to constantly experiment and learn. We do this to ensure we are keeping pace with new social and technology trends, and can continue to deliver great value for our customers.”
The company said that Bing users have until 30 July 9:00 am PST to redeem cashbacks and shop using the scheme. After that, the service will be discontinued.
Microsoft has promised to come out with more features for its search engine, which has seen a significant rise in its market share in the past few months.