Apple has introduced new clauses for section 3.3.9 of its developer agreement, banning competitors such as Google from serving adverts on Apple devices.
All Things Digital reports that the changes to section 3.3.9 of Apple's developer agreement restrict developers from collecting and disclosing user or device data to any third party, without the users' permission.
Even if they manage to get the permission, the information being collected or disclosed should relate only to the services provided by the application.
Apple has specifically stated that the developers should not use third-party analytical software to collect and send device data to a third-party company for "aggregation, processing, or analysis" in their applications.
The company has allowed developers to send user information to third parties whose primary business is serving ads on mobile devices.
Apple has warned that "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent."