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Apple iPad Becomes A Business Essential In Asia

The Apple iPad is quickly becoming a business essential across Asia as wedding planners, luxury hotels and airlines take up using the device.

Gartner research director Lee Chae-gi said the iPad's strong rate of adoption in Asia "could become another strong source of revenue for Apple". He added that its appeal was not limited to Asia, saying: "myriads of applications that iPad has would make it possible for enterprises to offer personalised experience to their customers."

Currently, more than sixty per cent of Apple's revenue comes from sales outside the company's home market in the US. The company is relying on these existing overseas customers to purchase the iPad before rivals are able to release their own tablets.

According to a Reuters report (opens in new tab), the iPad is being used by Tokyo-based wedding service company Novarese to help its customers select wedding dresses. A pharmaceutical company in Japan also plans to present its 1,300 sales employees with iPads.

InterContinental Hotels is offering iPads to guests at its Hong Kong, London and New York establishments, using them to provide customers with information about the cities they are staying in.

Jetstar, Australia, is the first airline to offer its passengers aniPad as an in-flight entertainment option. The Qantas-owned budget carrier will be charging $8.30Aus for use of an iPad during flights.

The iPad has also started to be used in top restaurants - Global Mundo Tapas in Sydney has converted its traditional paper menu into an iPad app that customers can browse through and order with from their the table.