Twitter has been testing its own automatic URL shortening service, expected to be released later this summer.
CNet reports that Twitter is currently testing the new service, called t.co, with the aim of providing a similar shortening service to the one provided by Bit.ly.
The company said in a blog post that users who access the platform from their mobile devices will view shortened versions of the links posted on the website.
Twitter believes that the new link shortener will improve security on the platform, and will provide crucial data for the company's Promoted Tweets analytical marketing service.
The t.co link shortener will work with Twitter's new filtering feature, deployed to prevent phishing attacks on its network.
Writing on the micro-blogging site's official blog, Twitter spokesperson Sean Garrett wrote: “If you are already partial to a particular shortener when you tweet, you can continue to use it for link shortening and analytics as you normally would, and we'll wrap the shortened links you submit.”