Apple CEO Steve Jobs, during his keynote speech at the World Wide Developers Conference (WWDC), claimed that the new iPhone 4's retina Display presents more pixels than the human eye can decipher.
His claim has since been rubbished by Raymond Soneira, president of DisplayMate Technologies, who called the claim nothing but "market puffery".
Jobs has said that the phone's Retina display offers 326 pixels per inch, a resolution so dense that the human eye is not able to distinguish between two individual pixels.
Raymond Soneria told Wired Magazine that in order make the pixels indistinguishable to the human eye, the screen would have to present 477 pixels per inch, viewed at a distance of 12 inches.
But Soneria pointed out that such exaggeration of features is done by all and a symptom of much larger problem.
Soneria stated: “The marketing puffery is now in control. Everything that’s being said now is just this superamplified imaginary nonsense, and the only way to get people’s attention now is making more outlandish statements.”