One in three Britons plans to watch the upcoming FIFA World Cup online rather than on a TV set, a survey by electrical retailer PC World has revealed.
The survey, which was completed by 3,000 Britons, also revealed that one in every 10 Britons is planning to watch the FIFA World Cup, which starts today in South Africa, on a smartphone device such as a BlackBerry or iPhone.
The findings of the poll indicate a major shift toward the online viewing of TV programmes and movies.
Demand for video streaming devices such as the Slingbox, which allows internet content to be streamed directly to a television, have risen by 30 per cent.
With this kind of technology giving viewers the ability to watch reruns and highlights of matches online, 10 per cent of respondents to the survey said they usually watch highlights of matches online rather than waiting for them to come on TV.