Sony has no intention to cut the price of its PlayStation 3 games console, the company says.
Sony Computer Entertainment's UK sales director, Mark Howsen, said that executives at the company hadn't even discussed the possibility of a price cut at the E3 entertainment conference, MCV has reported.
Howsen also rubbished rumours of two new PS3 models being introduced by the company at the convention.
The rumours began after gaming web site Industry Gamers pointed out that the US Sony Style online store had reduced its price for the PS3 gaming console from $299 to $199.
Engadget also suggested that the prices might be dropping at the conference, citing an application filed by Sony with the Federal Communication Commission to registeri two new PS3 models, CECH-2501A and CECH-2501B.
Speaking to MCV last month, Howsen said: “In terms of price drop, I have no idea. There’s been no discussion internally about that at all. At the moment we’re enjoying good year-on-year growth and as long as that continues we’ll keep on going I think.”
When asked about the price change on Sony Style, he classified it as an "error".