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Sony Kicks Off World Cup With 3D TV Launch

Sony has launched a new series of 3D-enabled High Definition Bravia televisions - just in time for viewers to catch live footage of the World Cup, which kicks off today.

The Bravia 3D HDTV series include three models, the Bravia XBR-LX900, the Bravia XBR-HX909, and the KDL-HZ800.

The TVs come in a choice of screen size, ranging from 40 to 60 inches and are priced between $2,100 and $5,000.

The HDTVs come integrated with 802.11n Wi-Fi, a sync transmitter and two pairs of shutter glasses to view 3D images, worth around $15 a pair.

Sony has launched a firmware update to activate the 3D feature in its recently released 3D-capable Blu-ray players and home theatre systems, designed to go with the launch of the new televisions.

The company has also announced plans to release a range of 3D Blu-ray players and home theatre audio systems next month.