Uk mobile company Virgin Media risks being left behind, after becoming the only UK mobile provider not to announce that it will be selling the Apple iPhone 4 after it launches on 24 June.
Mobile News has cited internal sources claiming that the service provider is currently in negotiations with Apple to discuss the matter.
A Virgin Media spokesperson told Mobile News: “We are in ongoing talks with Apple. There are no further developments at this point.”
The release of the iPhone 4 is the first time that an Apple handset is being offered by so many UK service providers right from the off
When the first iPhone was launched in 2007, Apple awarded an exclusive contract in the UK to O2.
Virgin Media's competitors have already begun to introduce offers in anticipation of the coming launch. O2 is offering existing customers the chance to upgrade to the iPhone 4 for a one-off payment, equal to £20 for every month they have left on their existing contract.
The new iPhone 4 is set to be offered by top UK telecom companies including 3Mobile, T-Mobile, Vodafone, Orange and O2.