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Apple Store App Unveiled For iPhone and iPad

Apple has released its official Apple Store app for the iPhone OS, one which allows Apple customers to purchase products, accessories and services direct from their devices.

It is quite surprising that Apple is belatedly launching such an application, which has been aptly named the Apple Store, after so many other retailers have rolled out theirs.

The app will allow customers to read other reviews, find an Apple retail store, stay up to date with in-store events, make personal shopping, one to one appointments.

Apple apparently coincided the launch of the iPhone 4 and the Apple Store App so that customers can use the latter to preorder the former; smart move Apple!

The free app will work with any device that runs iPhone OS 3.0 or later and uses the device's own unique identifier to identify the owner and offer a more customised experience.

You will be able to pay directly through your iTunes account which furthers the possibility of using apps to make in-app payments, one which one commentator said, makes iTunes feels like the new Paypal.

Note that it doesn't seem to be available in all languages and that it is affected by the current issues encoutered by those looking to secure an iPhone 4 order.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.