The BBC may transmit a 'vuvuzela-free' version of its World Cup coverage tonight, as viewers tear their hair out over the buzz reverberating around eardrums world-wide.
The BBC has been on the receiving end of 545 complaints about the drone of the South African horn and is reported to be considering providing a version of matches with much of the sound of the crowd removed that sensitive viewers could access via the red button.
The noise takes some getting used to and there is no doubt that, from a British point of view, the incessant drone reduces the vocal ebb and flow of the game. In Britain we sing at football matches. It's part of the folklore and England fans did manage to make themselves heard over the drone of the plasic horns in Saturday's dismal draw against the US and A, if only fleetingly.
"If the vuvuzela continues to impact on audience enjoyment, we will look at what other options we can take to reduce the volume further," a spokesaunty said.
The players are divided over the matter, with Argentina's Lionel Messi saying: "It is impossible to communicate, it's like being deaf."
But South African goalkeeper Itumeleng Khune complained after the home team's opening match that there weren't enough vuvuzelas in the stadium and called for fans to make more noise.
South African organisers have insisted that the 'instrument' is an integral part of the atmosphere and won't be banned. "You either love them or you hate them. We in South Africa love them," a spokesman might have said. We're not sure.
By all accounts the horns are selling like hot cakes in the UK. If the vuvuzela man has any left you can get yours online here.