US technology giant IBM has released the IBM Seer augmented reality application for the upcoming Wimbledon 2010 tennis tournament.
The application will allow users to get all match-related information, statistics and a live video streaming option for iPhone and Android-based smartphone users.
The Telegraph explains that the app works by activating the camera on the mobile phone, overlaying data onto real-life images.
This will allow users to view an interactive and detailed map of their location and real-time match information including transport details and game scores.
IBM Seer is capable of determining the geo-location of its users, helping to provide essential information for users to have a proper Wimbledon experience, such as the accurate length of queues for buying more champagne, strawberries and cream and the way to the nearest cash machine.
IBM, who also provide IT services to the All England Tennis Club, said: “IBM Seer has been designed to enhance the way people can experience and engage with major events of the future.”