After watching Nintendo's underpowered Wii hoard all the booty in this console generation, Sony has now finally unveiled its own motion controller for the PlayStation 3.
Called the Move, the controller uses a magnetic field sensor, a three-axis gyroscope and a three-axis accelerometer to detect movement. As well as this, it also features a bizarre-looking ball on the end that changes colour. This is detected by Sony's USB 2 PlayStation Eye camera that it launched a while ago, enabling another system of motion detection.
According to Sony, the Eye camera enables the PlayStation 3 to detect the "precise movement, angle, and absolute position in 3D space of the PlayStation Move motion controller, allowing users to intuitively play the game as if they themselves are within the game."
A number of add-ons will also be available, including the PlayStation Move Navigation Controller, which is Sony's equivalent of the Nintendo Nunchuck. The additional controller provides an analogue joystick and a digital gamepad to enable gamers to navigate their way around games, while they wave the Move stick around to control other features.
As well as this, Sony has also unveiled the imaginatively named PlayStation Move Shooting Attachment, which looks like a bit like a prop from The Forbidden Planet. The Shooting Attachment accommodates the Move controller horizontally and then acts as a gun controller, enabling gamers to have a go at the modern equivalent of Duck Hunt.
According to Sony, there are 20 titles lined up to take advantage of the Move, including Resident Evil 5 Gold Edition and Tiger Woods PGA Tour 11. Sony also says that the Shooting Attachment will be usable in several upcoming games, including The Shoot and Time Crisis: Razing Storm.
What's more, it looks as though we're going to be able to get our hands on the good before the guys across the pond. Sony says that it plans to make the Move available in Europe on 15 September this year, while the US will have to wait another four days. Sony hasn't set a date for the release of the Shooting Attachment yet, but it's currently lined up to be released in autumn this year.
Sony says that the Move controller and Navigation controller will feature lithium-ion batteries that can be recharged via the PlayStation 3; a benefit over the Wii controller, which requires AA batteries. The company also plans to introduce a charging station that can recharge several controllers separately from the console.
The Move controller is currently available for pre-order from Amazon for £38.88, and you can pick up the Eye camera for £21.39. There's no UK pricing for the other bits and bobs yet, but Sony says that the Shooting Attachment will cost €14.99 (£12.44).
As a point of comparison, Microsoft's Kinect controller for the Xbox 360 is expected to cost $150 (£101) when it's launched in November this year.