Microsoft's top man in the UK, Neil Thompson, has said he reckons 3D gaming is too expensive and won't become mass market for some time yet.
According to After Dawn, the exec whose company is just about the only gaming big hitter not to jump the 3D bandwagon yet, said: "If you look at the costs of entry into the living room and when that's going to become mass-market, we think the offering with Kinect and the natural user-interface we're bringing, that's a more compelling proposition for consumers over the coming years than maybe looking at 3D at this point."
Microsoft, which is rapidly developing a reputation for not exactly having its finger on the pulse of current trends in technology, might want to take a look at a recent survey conducted by the Consumer Electronics Association which would seem to suggest otherwise.
A poll conducted by the industry outfit found that, although interest in 3D gaming is strongest among early adopters and gaming enthusiasts, it also extends to the casual video game player as well.
Among avid game-players, 31 per cent said thay would be buying a 3D console within the next year and 27 per cent would be investing in a 3D capable display of some sort.
"The introduction of 3D into the gaming arena has the potential to reinvigorate the gaming market by adding greater realism and fostering a more social gaming experience," said Ben Arnold, CEA’s senior research analyst. "As interest grows and consumers become more comfortable with the technology, 3D is poised to become the preferred format for many gamers."
The research did, however, partially support Thompson's opinion with more than 60 per cent of respondents saying that the cost of 3D games, devices and accessories would be a major obstacle to the uptake of the technology among casual gamers.