Telefonica-owned O2 has confirmed that it will be restricting the sales of the new Apple iPhone 4 smartphone to its existing customers only pointing to the fact that current allocations are extremely tight.
O2 existing customers would include mobile, mobile broadband, home broadband and home phone customers who have been with O2 since the 24th of May 2010 or earlier.
In a statement (opens in new tab) on its website, the operator said that "We want to make sure that our existing customers get priority so until at least the end of July, only existing O2 customers will be able to get an iPhone 4 from us."
Surprisingly, the iPhone 4 will not be available on O2's online website until at least the end of July while O2 shops, Best Buy, Phones4U and Carphone Warehouse will sell O2-branded iPhone 4 on the day itself.
The other two mobile phone operators, Orange and Vodafone, haven't issued a similar statement. Furthermore 3 UK, Tesco Mobile and T-Mobile have yet to confirm when they will start selling the iPhone 4.
Virgin Mobile remains the only mobile phone operator which will not be offering the iPhone 4 to its customers.