Sony is producing its first AMD-powered laptop in five years for two of America's biggest online outlets.
With HP, Dell, Toshiba and Lenovo already flying the flag for AMD, Sony's inclusion in the company's growing client roster seems to be heralding a renaissance for the chip designer which has spent so much of its existence lurking in Intel's all-encompassing shadow.
Despite a seeming inability to gain much of a foothold in the mobile market, AMD's share price has rocketed by 500 per cent in the last eighteen months, as Kit Guru pointed out recently. A big win in court against Intel, and the success of the company's DX11 graphics products could go some way to explaining the change of fortune.
But some pundits are convinced that it's AMD's future performance, based on a roadmap full of innovative new technology, which is driving all the positive stock market activity.
AMD's much-talked-about Fusion project - which combines high-performance serial computing and parallel graphics processing cores onto a single die - is set to march head-long into Intel territory in the next year or so, but it will take more than fancy demos and clever marketing to convince the chip-buying public to tread a path less worn.
Competition in the CPU market is essential and, without AMD's efforts to tame the rampant beast, Intel would be riding roughshod over all of our overpriced computers.
Let's just hope that the money men's faith in the company is well-founded, and that AMD continues to drive innovation by being a constant irritation to the market leader.