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Google Adds Gambling Ads To Youtube

Licensed gaming and gambling companies in the UK will not be allowed to buy adverts on the country's most popular online video website, Youtube, for the first time.

The adverts will be targeted at those who are 18 and over based on their profile data. Online casinos and other gambling entities will be able to advertise on special branded channels, video pages and on the Youtube homepage itself.

Back in October 2008, Google allowed paid search gambling terms to be purchased in the UK after a company wide industry ban and by December that year, allowed spirit brands to purchase keywords on Adwords.

Google's James Cashmore told NMA that the company has been in discussion with brands and companies for more than two years about the relationship between Google and the gambling industry.

NMA also notes that the adverts will be ran through the new Google Display Network, which takes over from the Google Content Network which, according to Cashmore, illustrates how important display is to the advertising mix at the world's biggest search company.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.