Fairsharemusic, a new music download service designed to support charities, launched a public beta version this week.
Describing itself as "the home of feelgood downloading", Fairsharemusic offers a catalogue of over 8.5 million tracks, with individual song prices starting from 79p. The site donates 50 per cent of the revenue it makes from each song to charities, including Oxfam, WWF, Amnesty International, British Heart Foundation, British Red Cross, Centrepoint and Friends of the Earth.
Founders Jonny Woolf and Lee Cannon, who formerly worked at major record labels, estimate that if every track that was legally downloaded last year had been bought from their platform, charities would have benefited to the tune of nearly £9.5 million.
Fairsharemusic also allows users to suggest the names of charities they would like the platform to support. Donations can be given to a single cause or to all charities supported by the service.
The company said: “Fairshare fuses the best of iTunes with the 'feelgood factor' of donating money to a good cause.”