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Majority of iPhone 4 Sales Were Upgrades Says Report

Piper Jaffray's Gene Munster, Apple's most quoted research analysts, published a report saying that 77 per cent of iPhone sales were upgrades, a clear indication that, indeed, fans of the Cupertino-based company flocked to buy the latest smartphone.

An article published by Fortune (opens in new tab) reports that 608 iPhone 4 buyers were interviewed in San Francisco, Minneapolis and New York and the high figure contrasts with the 56 per cent of upgrades reported in 2009 and 38 per cent in 2008.

In addition, only a sixth of buyers are thinking of switching carriers to AT&T, the exclusive iPhone seller in the US. This however could significantly rise if the number of SIM Free iPhone 4 grey imports shots up. Apple is unlikely to release an unlocked iPhone 4 in the US.

More than half lined up to purchase the 32GB model, up 43 percent from last year, which indicates that Apple will have a much higher average revenue per unit sold.

Another interesting stats is that more than a quarter of those surveyed already had an iPad and 39 per cent of those who didn't said they will be getting one by this time next year.

Impressively, nine out of 10 respondents says tha tthey are buying the new iPhone because of new features, up from 88 and 85 per cent for the previous years.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.