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1.7 Million Units Sold : Why The iPhone 4 Is Such A Big Seller?

There are a few smart steps that Apple took which have helped the iPhone 4 sell more than 1.7 million units in only 72 hours.

(a) Simultaneous launch in the US and Elsewhere

Apple has managed to release the device in four other territories outside the US, including Japan, France, United Kingdom and Germany. This allowed the company to sell and take preorders for more iPhones well before the launch date. Some analysts estimate that as much as half of the iPhone sales are actually overseas.

(b) Locked and unlocked

For the first time ever, Apple has sold an unlocked iPhone from day one, something that gives it a significant pulling power especially amongst a growing crowd of users that want the freedom to choose whichever provider they want, whenever they want to. Unlocked phones also mean that iPhone 4 users will be able to use their phones in other countries as well. Expect an exploding grey market.

(c) More networks

While in the US, AT&T still has the monopoly on iPhone sales, it is not the case elsewhere. In the UK for example, six out of the seven main mobile phone operators will be selling the iPhone 4 with Virgin Mobile being the only one left out. More networks mean more customers and more competition.

(d) Not a big price premium over competitors

Apple did not charge significantly more than its competitors as it is usually the case. As we've showed before, the iPhone 4 is not much more expensive than the HTC Desire for example, especially when you add in the price of the 16GB SD Card. At SRP, the difference was only £30 between the 16GB versions.

(e) Compelling upgrades

Apple significantly upped the ante with the iPhone 4. Not only it has a new design, it also incorporates twice the memory, a different processor, a better screen with a higher resolution, a better camera, a front facing camera, an additional microphone and a bigger battery.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.