Apple has announced that it has sold 1.7 million iPhone 4 smartphones in the first 72 hours, setting a new world record for a mobile phone; the device has been on sale in the US, UK, Japan, France and Germany on the 24th of June.
Steve Jobs, Apple's emblematic CEO, said in a statement that "This is the most successful product launch in Apple's history," before adding that "Even so, we apologize to those customers who were turned away because we did not have enough supply."
With nearly 570,000 units sold per day since it has been launched, the iPhone 4 has managed to keep up with the iPhone 3G and iPhone 3GS, both of which launched on a Friday and sold more than one million units in their first 48 hours.
Oddly, Apple launched the iPhone 4 on a Thursday. The Cupertino-based company managed to hit the number despite severe manufacturing constraints that not only managed to keep supply very tight - with delays of up to three weeks on the iPhone 4 - but also push the price of the device to more than £1000 on some auction websites.
To follow our extensive coverage of the iPhone 4, please follow this link here.