Google Adopts "New Approach" To Stay In China

Google has announced it will be taking a "new approach" in order to continue operating in China.

The Chinese government has warned the company that it could lose its licence to operate within the country if doesn't stop redirecting users to its uncensored Hong Kong site.

Google announced that users will now be directed to a landing page containing a link to the Hong Kong web page, instead of being sent directly to it.

Google hopes that this change will be enough to allow the company to continue to operate in China.

In a blog post, Google employee David Drummond said: “Without an ICP licence, we can't operate a commercial website like Google.cn, so Google would effectively go dark in China. That's a prospect dreaded by many of our Chinese users, who have been vocal about their desire to keep Google.cn alive."

He added: "This new approach is consistent with our commitment not to self-censor and, we believe, with local law. We are therefore hopeful that our licence will be renewed on this basis so we can continue to offer our Chinese users services via Google.cn."

The company has said that it has applied for a renewal of its licence.