Microsoft has discontinued Kin, its smartphone for kids, after giving it just 48 days in the playground.
Sales of the phone have been poor and will be hugely disappointing to Microsoft. The gadget was two years in development, no doubt the name itself was the product of many man hours, consultancy fees and focus groups, it has its own web site and was he focus of a big marteking push, yet it untimately failed in the shops.
"We have made the decision to focus exclusively on Windows Phone 7 and we will not ship Kin in Europe this fall as planned," Microsoft said in a statement. "Additionally, we are integrating our Kin team with the Windows Phone 7 team, incorporating valuable ideas and technologies from Kin into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current Kin phones."
The Kin came in two flavours and went large on social networking features, integrating access to guff like Facebook and Twitter. But although it was supposed to be aimed younger people it came with an adult price. These prices were slashed barely a week ago but it looks like that was too little too late.
If Microsoft wants to take a tip, it can have this for nothing: the "kids" it was targetting with the device, don't want to be kids. They aspire to be adults. Don't give them childish toys. Give them things adults want, just make sure they can do the things they want to do with them.
I'll bet if they asked their kids, they'd want an iPhone.