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New Apple TV Device To Offer Hulu & Netflix Integration

A new, updated Apple TV might be in the pipeline as the Cupertino-based company looks forward to annihilate the threat of Google TV as the battle for the control of the mobile market makes way for the war of the lounges.

Long considered as a hobby product for Apple, the new Apple TV may come with a customised version of iOS4, the same OS as the iPhone 4 and would be the fourth device to be powered by the mobile platform (after the iPhone, the iPod Touch and the iPad).

Sources confirmed to the New York Times that Apple has been actively recruiting staff with experience in broadcast design and may also include a new cloud-based iTunes service plus a completely new "redesigned" interface.

Some sources are also saying that the new Apple TV could also bring tighter integration with online video streaming services like Hulu or Netflix, both of which are currently only available to US customers. Should Apple TV adopt iOS4, this may be done through the App store itself.

Apple will not only be facing Google TV but gaming consoles like the PS3 or the Xbox 360 which can both stream online and VOD content, as well as smarter set top boxes from TiVO or Cisco for example

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.