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EMC To Buy Greenplum

Data storage solutions provider EMC has announced its intentions to acquire California-based data analytics software maker Greenplum, Mercury News has reported.

The company said in a press release that the technology acquired from Greenplum will allow the EMC to build a new information database product line.

Greenplum CEO Bill Cook is tipped to head the resultant product division.

In statement, former Sun Microsystems chairman Scott McNealy, who also serves as an executive adviser to Greenplum, said: “EMC's strength in the enterprise, and Greenplum's push to fully transform data warehousing and business analytics makes for a perfect fit.”

According to data released by research firm IDC, the amount of web data will see a 44 per cent increase over the next ten years, suggesting that there may be a rise in the demand of data analysis software.

EMC believes that Greenplum's technology will increase the performance of database software by 10 to 100 times, at a significantly lower cost.