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Amazon Launches Online Grocery Store

Amazon UK has launched its own online grocery division, the Wall Street Journal reported yesterday.

Online retailer Amazon, more widely known for selling books, games, DVDs and CDs across the world, last night launched its own grocery store, offering more than 22,000 consumer products from international brands including Kraft, Pepsi, Nestle, Procter & Gamble, Pampers, Ariel, and Pedigree and independant suppliers.

“With unlimited virtual shelf space, customers can choose from a variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered directly to customers' doors," said James Lesson, director at Amazon’s grocery.

Amazon does not expect customers to do their weekly shop on its grocery store, but it does believe that customers will use the store to buy hard to find ingredients. managing director Brian McBride said: "There will be many people who live outside of the big cities, who might find it difficult to track down their favourite brand of green tea, or ingredients for a Japanese recipe."

The company already runs similar services in the US and Germany.