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Apple To Open Store in Shanghai

Apple is set to open a new retail outlet in Shanghai on Saturday, the New York Times has reported.

The shop is the first of 25 retail outlets the iPad maker plans to open across China over the next two years. It will be the second store opened in the country by Apple.

“We view this store as a kind of launching pad,” Ron Johnson, senior vice president of retail operations at Apple, said on Thursday.

The store is located in IFC Mall in the Pudong financial district of Shanghai, and is set to employ 175 workers.

Apple has not said how many customers it expects for the store's grand opening, but has indicated that it will provide free T-shirts for the first 5,000 visitors.

Apple currently holds only a tiny proportion of the market in computers and mobile devices in China. By opening a chain of stores, the company hopes to boost its presence in what market analysts estimate is the world's largest market in computer goods. The country also boasts an estimated 800 million mobile phone users.