Facebook is set to shut down Facebook Gifts on 1 August, CNN has reported.
Facebook Gifts was one of the earliest applications developed by the social networking giant and allowed users to send virtual gifts to friends and family after buying them with Facebook Credits.
Wiriting on the company's official blog, Jared Morgenstern wrote: “Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts."
Facebook Gifts, developed by Morgenstern in 2007, has seen declining popularity over the years and increased competition from applications including Pieces of Flair and Birthday Calendar.
Facebook Credits, which was launched for use on the Gift shop, will continue to be used on the site as currency for purchasing items on third party gaming applications like Farmville.