Microsoft CEO Steve Ballmer today highlighted the key role of cloud computing would play in the company's innovation strategy.
Speaking to Microsoft's Worldwide Partner Conference at the Verizon Center in Washington DC, Ballmer emphasised the importance of cloud computing to Microsoft and its partners, saying that the cloud could bring a flood of new opportunities to the software industry.
"The cloud really will create for all of us new opportunities and new responsibilities," he said.
Ballmer explained that cloud computing was not just about moving data, but improving the way people share information on the web. He alse noted that the growing use of cloud computing would require enhanced privacy measures.
Ballmer said that cloud computing services would be able to enhance social and professional interactions, and would result in collective and informative decision making in the future.
He went on to highlight Microsoft partners who have moved their IT infrastructure to the cloud, including McDonalds, 3M, Nokia and Starbucks.
He said: "When we first started talking about the move to the cloud, many of you said 'Just Don't Do It'.
It was a scary move. The cloud does change, and makes us reinvent our business models, yours and ours - but it's a change that's inevitable."