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HP's Snapfish Buys Motionbox

Photo sharing and printing website Snapfish has acquired video start-up Motionbox.

Snapfish, which was bought by Hewlett-Packard in 2005, aims to facilitate video sharing on the platform using the newly acquired technology.

According to a CNET report, Snapfish already offers video sharing on its platform, but has always focused more on its photo sharing and printing services, which are used by more than 85 million users.

Motionbox offers video-centric services including video sharing and the ability to burn DVDs from a user's uploaded videos.

The company also sells unbranded software video players to companies like Gawker Media, Bebo and AOL.

In a statement to CNET, a representative for Motionbox said: “All videos on Motionbox will need to be downloaded by August 10, at which time the service will move over to Snapfish."

The company also confirmed that subscribers of Motionbox premium service will be eligible to receive a year's free subscription to Snapfish video services.