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Will Windows Phone 7 Means The Death Of Zune?

The Zune brand, Microsoft's portable media player answer to Apple's hugely popular iPod family, could well be on its way out as the Redmond giant accelerates plans to converge siloed services.

Despite Microsoft's attempt, the Zune has never been truly successful. It always had better hardware than the iPod Touch against which it was directly pitted but failed to capture customers' imagination due to a number of issues.

Critically - and for unknown reasons - Microsoft never sold the Zune outside the US unlike Apple. Ironically, killing the Zune as a standalone product could give Microsoft the ideal opportunity to offer the perfect music service on Windows Phone 7 handsets.

This is something that Apple will hesitate to do in order not to harm the iPod and iTunes product range, whose contribution to Apple's revenues is decreasing in terms of percentage; this may provide Microsoft with a short-lived window of opportunity.

There's also Zunepass, the fixed fee, unlimited music service that Microsoft offers to US customers. Should it be available to Windows Phone 7 AND customers outside the US, Microsoft will have a decent chance of challenge Apple's hegemony in the smartphone and portable media player markets in one go.

Matt Rosoff from Cnet (opens in new tab) reckons that Microsoft could use Zune to create the ultimate mobile music service by aligning Zune with Windows Phone 7.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.