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Could ZTE Be The Next HTC?

ZTE has long been associated with the very low end of the mobile phone market with the likes of the ZTE F102 or the ZTE X760 (AKA T-Mobile Vairy or Orange Vegas) gradually cementing the Chinese brand as a great entry level mobile phone manufacturer.

But the launch of the ZTE Racer might soon change this; with a selling price of £99 (excluding a compulsory £10 on PAYG at 3 UK), this touchscreen device is the cheapest Android phone on the market.

Likewise, the ZTE F102 (which we reviewed here) was and still is the cheapest 3G phone on the market, selling for as little as £17.16 here (opens in new tab).

Like ZTE, HTC started by selling phones for others to rebadge (Orange and O2 notably) but then started gradually to come out of the shadows with some significant models like the HTC Touch and the HTC Desire.

Expect ZTE to follow the same trajectory in a shorter period compared to HTC although they will be working closely with mobile network operators. They have already confirmed to Techradar (opens in new tab) that they will be launching a second Android mobile phone soon in the UK.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.