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Free Bumper For iPhone 4 Owners To Solve Antenna Issue

At yesterday's last-minute press conference in Apple's Cupertino headquarters, the most important announcement was that the company would be giving out free bumpers to iPhone 4 owners worldwide.

As expected, there has been no recall although Steve Jobs said that this scenario was not ruled out (ed : we'd bet against it).

The company, he says, has been investing tens of millions of dollars to find ways to get a better antenna but there are no ways of getting it right.

Jobs said that those who have purchased or will purchase the iPhone 4 until the 30th of September will be entitled to a free bumper casing worth £20 (but costing around £1 to make).

Those who have already purchased one will be able to get a refund and Apple's CEO promised that because of severe capacity constraints, there will be a very wide variety of cases available on Apple's website.

More importantly though, Apple has said that it will refund buyers who are still not satisfied by the iPhone 4 even after the bumper offer.

The event, which lasted around 90 minutes, was attended by a handful of journalists including Bloomberg and Gizmodo, both of whom have been criticised onstage by Steve Jobs and his two sidekicks.

You can read our pseudo-thread of yesterday's event here.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.