Intel said it has hired former Palm and Apple VP Mike Bell to act as vice president and director of its smartphone product development.
The chip maker is as desperate as a desperate thing to get into the smartphone market. Manufacturers are generally turning their noses up at Intel chips preferring ARM's instead. This gets right up Intel's flared nostrils.
Now, since manufacturers won't design Intel-powered phones on their own, it looks like Intel is going to do it for them.
Bell, Intel said, is "a seasoned technology veteran who has been part of the executive management team at Palm since 2007, most recently as the senior vice president of Product Development, where he was responsible for all aspects of product strategy, development, and deployment."
Bell had a hand in the development of the Palm PRE (pictured) and the Palm PIXI. Before joining Palm, Bell was a vice president with Apple where he worked from 1991 to 2007 where, according to Intel he "made significant contributions to the iMac, Apple TV, and iPhone programmes."
At Intel he has the job of building "breakthrough smartphone reference designs with the explicit intent of accelerating Intel Architecture into the market."
Good luck Mike! You'll need it.