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Times Online Audience Down 90% Says Guardian

Bean counters at the Grauniad have extracted a set of secondary data from the original set released by Experian Hitwise and have come to the conclusion that the Times and Sunday Times have lost up to 90 per cent of their online readership compared to February.

Josh Halliday (opens in new tab) provides with a comprehensive analysis of the data set and says that traffic going to the registration website could be as low as 84800, which is 1.06 per cent of the total UK newspaper traffic.

ITProPortal.com reader Malcolm Coles (opens in new tab) estimates that the number of people paying to access the Times website now is 46154 a day by comparing the number of comments on the Times and the Guardian and sticking by some assumptions.

It will be difficult to get down to the actual figures not least because (a) Rupert Murdoch has pulled the Times out of ABCe and (b) there are actually five levels of subscription (iPad, paid for printed, free trial, £1 per day, £2 per week) where a set number of users could be at any time.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.