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Apple Gets New VP Of Operations Amidst Quality Control Issues

Jeff Williams has been appointed as senior vice president of operations, a clear indication that the technology company means business amidst a long period of scrutiny following the number of QC related iPhone 4 issues.

Williams joined Apple back in 2000 from IBM and was Apple's head of worldwide procurement during the days which saw the launch of the iPod; he was then chosen as the VP of operations from 2004. According to Apple Insider (opens in new tab) who broke the news, Williams will be the one in charge of making sure that Apple products are of the highest quality standards.

The company's latest flagship product, the iPhone 4, has been hit by a number of issues related to its proximity sensor, dropped calls, a flawed signal display algorithm and a number of small but irritating mishaps.

But there may be another reason for the nomination of Jeff Williams as SVP of operations; the man might be groomed to be the step-in replacement for Tim Cook, the current COO at Apple. The latter is widely viewed as the man who will replace Apple's iconic Steve Jobs when he chooses to retire.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.